Katherine Valenzuela
Katherine
Valenzuela
Art Director &
Senior Graphic Designer
about
about
about
Katherine is a senior graphic designer and art director passionate about building brands, experiences, and stories that resonate on a human level. With a decade of experience in visual communication, she specializes in purposeful, empathetic design that inspires action and fosters lasting connections.
experience
experience
experience
The Good Citizen Studio
Founding Designer | September 2023 – August 2025
Built and managed a design studio from scratch, handling operations, clients, and projects while creating comprehensive brand identities, campaigns, and multi-channel materials for social impact organizations.
The Good Citizen Studio
Founding Designer | September 2023 – August 2025
Built and managed a design studio from scratch, handling operations, clients, and projects while creating comprehensive brand identities, campaigns, and multi-channel materials for social impact organizations.
The Good Citizen Studio
Founding Designer | September 2023 – August 2025
Built and managed a design studio from scratch, handling operations, clients, and projects while creating comprehensive brand identities, campaigns, and multi-channel materials for social impact organizations.
Red Nucleus
Senior Interactive Media Designer | October 2022 - August 2023
Designed graphics, UI elements, and multimedia assets for responsive learning, digital, and print solutions. Applied design principles to communicate complex health concepts with clarity, consistency, and brand alignment.
Red Nucleus
Senior Interactive Media Designer | October 2022 - August 2023
Designed graphics, UI elements, and multimedia assets for responsive learning, digital, and print solutions. Applied design principles to communicate complex health concepts with clarity, consistency, and brand alignment.
Red Nucleus
Senior Interactive Media Designer | October 2022 - August 2023
Designed graphics, UI elements, and multimedia assets for responsive learning, digital, and print solutions. Applied design principles to communicate complex health concepts with clarity, consistency, and brand alignment.
Silk and Snow
Senior Graphic Designer | January 2020 – September 2020
Served as in-house senior designer, leading the development of design solutions for packaging, digital, social, and print assets. Collaborated with marketing and product teams to deliver cohesive, multi-channel creative.
Silk and Snow
Senior Graphic Designer | January 2020 – September 2020
Served as in-house senior designer, leading the development of design solutions for packaging, digital, social, and print assets. Collaborated with marketing and product teams to deliver cohesive, multi-channel creative.
Silk and Snow
Senior Graphic Designer | January 2020 – September 2020
Served as in-house senior designer, leading the development of design solutions for packaging, digital, social, and print assets. Collaborated with marketing and product teams to deliver cohesive, multi-channel creative.
Taylor Group
Graphic Designer | October 2018 – September 2019
Developed design solutions for exhibits, environmental graphics, digital, and social campaigns. Supported art direction for VR/AR projects and collaborated with teams to deliver cohesive, immersive, brand-aligned creative experiences.
Taylor Group
Graphic Designer | October 2018 – September 2019
Developed design solutions for exhibits, environmental graphics, digital, and social campaigns. Supported art direction for VR/AR projects and collaborated with teams to deliver cohesive, immersive, brand-aligned creative experiences.
Taylor Group
Graphic Designer | October 2018 – September 2019
Developed design solutions for exhibits, environmental graphics, digital, and social campaigns. Supported art direction for VR/AR projects and collaborated with teams to deliver cohesive, immersive, brand-aligned creative experiences.
featured projects
featured projects
featured projects
education
education
education
Masters in Design, Design for Health
OCAD University | Graduated: July 2022 (A+)
Masters in Design, Design for Health
OCAD University | Graduated: July 2022 (A+)
Masters in Design, Design for Health
OCAD University | Graduated: July 2022 (A+)
Bachelor of Fine Arts in Design
Concordia University | Graduated: April 2018
Bachelor of Fine Arts in Design
Concordia University | Graduated: April 2018
Bachelor of Fine Arts in Design
Concordia University | Graduated: April 2018
PANEL TALKS
PANEL TALKS
PANEL TALKS
A Youth Lens on the Future of Urban Housing
DesignTO | February 2025
A Youth Lens on the Future of Urban Housing
DesignTO | February 2025
A Youth Lens on the Future of Urban Housing
DesignTO | February 2025
Should We Trust AI?
FITC | November 2023
Should We Trust AI?
FITC | November 2023
Should We Trust AI?
FITC | November 2023
skills
skills
skills
Branding & Identity: Logo design, typography, visual systems, packaging, style guides, and digital extensions.
Branding & Identity: Logo design, typography, visual systems, packaging, style guides, and digital extensions.
Branding & Identity: Logo design, typography, visual systems, packaging, style guides, and digital extensions.
Visual Storytelling: Concept development, art direction, narrative-driven design, and cross-platform brand expression.
Visual Storytelling: Concept development, art direction, narrative-driven design, and cross-platform brand expression.
Visual Storytelling: Concept development, art direction, narrative-driven design, and cross-platform brand expression.
Digital & Print: Social media, websites, presentations, marketing collateral, and publications.
Digital & Print: Social media, websites, presentations, marketing collateral, and publications.
Digital & Print: Social media, websites, presentations, marketing collateral, and publications.
Collaboration & Leadership: Client presentations and cross-disciplinary teamwork.
Collaboration & Leadership: Client presentations and cross-disciplinary teamwork.
Collaboration & Leadership: Client presentations and cross-disciplinary teamwork.
Technical Expertise: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, Google Workspace
Technical Expertise: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, Google Workspace
Technical Expertise: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, Google Workspace
Motion & Emerging Tools: Adobe After Effects, Dimensions, Figma, and generative AI (Firefly, MidJourney)
Motion & Emerging Tools: Adobe After Effects, Dimensions, Figma, and generative AI (Firefly, MidJourney)
Motion & Emerging Tools: Adobe After Effects, Dimensions, Figma, and generative AI (Firefly, MidJourney)
awards
awards
awards
Bronze | Advertising & Design Club of Canada, 2020
Bronze | Advertising & Design Club of Canada, 2020
Bronze | Advertising & Design Club of Canada, 2020